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Yaniv Zaken, founder of Miskeen Originals, a New Jersey-based brand specializing in hand-painted T-shirts that was commissioned to create its own take on the Snowman character at the time, even disapproved of crafting the design once he was made aware of its drug dealing undertone. It became such a controversial topic that it even made its rounds on cable television news segments at the time.
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Others had it quickly banned altogether because it promoted drug culture. Principals started making anyone who wore the design flip their shirt inside out for the day.
#Young jeezy album snowman free
“They was like, ‘We want to give you some free stuff because we sold this many Snowman shirts.’”Įventually, the Snowman T-shirts, now being worn in public schools across the country, became a problem when administrators caught wind that the snowman wasn’t just the fun loving creation you see in yards during the wintertime, but a clever nod to cocaine. “People were coming up to me saying, ‘I just want to thank you for creating a way for everybody to eat,’” Jeezy tells Complex in 2015. He was attending the famed Magic tradeshow in Las Vegas in the summer of 2005 with Jay-Z and saw “30 different booths” peddling their versions of the street classic. In a 2016 interview with Genius, Jeezy recalls when he realized how much of a cultural phenomenon his Snowman shirts had become. In fact, the design became so popular that countless bootlegs would end up hitting the streets in different colorways, featuring the Snowman remixed with accessories like bandanas or wads of cash. The Snowman T-shirt was a genius marketing strategy. With Jeezy frequently wearing the T-shirt, it quickly became a must-have item for fans and a staple in high school hallways across the country that year. It was a way for fans to support the up-and-coming Atlanta rapper - aside from blasting “Go Crazy” or “Soul Survivor” from their speakers - by rocking the same snowman logo that he wore around his neck, minus all the diamonds. In an effort to promote his major debut album, Let's Get It: Thug Motivation 101, Jeezy’s label created the infamous black graphic T-shirt with a mean mugging white snowman emblazoned on the chest. But curmudgeonly adults still tried to in 2005.